![]() The most notable thing about the series is that it stars Kelsey Grammer in the titular role, who actually does put a lot of effort into his performance and seems to genuinely be invested in the series. It’s an absurdist mortality tale that chronicles a self-interested lawyer being turned into a giant rat, who must go on to continue to practice law with this newly offensive appearance. “The First Network For Horny Teenage Boys” would have likely been a more accurate description of Spike TV’s animation slate.Īdapted from a web series of the same name, Gary the Rat is perhaps the lesser of evils when it comes to Spike TV’s animated series. They were all satisfied in wallowing in depravity where shock content seemed to be valued just as much, if not even more than a competent story. ![]() None of these programs really attempted to be higher art or become something of substance. In this sense, Spike TV may have achieved their “First Network For Men,” goal, but practically as a crude stereotype of what the gender is interested in. Spike TV aimed to fix this problem, but in reality they seemed to be more of a breeding ground for misogyny, punching down, and cheaply produced animation. Finally, men would now have a safe haven where they could watch edgy cartoons that cater specifically to them. The major push behind Spike TV is that Viacom thought that the 18-34 male demographic was being severely underserviced on television, especially when it came to animation. Back in 2003 the adult animation landscape was much less exciting and Viacom aimed to fix this by turning The New TNN into Spike TV. There are dozens of cutting edge adult animated television shows at this point and it can almost be easy to take for granted just how mature cartoons have come. In reality, all that it did was marginalize women and alienate an entire demographic in the laziest way possible. However, back in 2003 this is exactly the strategy that was used to not only launch a new television network, but also a block of late-night animated programming that was supposed to redefine what could be approached in a cartoon. The phrase “The First Network for Men” is now a boast that would likely invoke eye rolls and immediate dismissals from viewers, rather than act an attractive selling point.
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