Placeholders might seem like a faster way to keep the project moving, but packaging design is intricate, and small changes to copy may require significant design adjustments down the line. This step is all about collecting, approving, and applying the written details of your packaging:Īs a best practice, it’s good to have all of this in development early so you can use your real data in your artwork mock-ups. With your master plan in hand, it’s time to look at your copy. The messaging needs to work hard as it will capture 40% of sales conversions, so make this step a priority. Usually, you’ll do one round of testing during this early concept stage, and at least one more before it’s finalized and ready for print. ![]() Test several different concepts against themselves and your competitive set to determine which options offer the best results. Does the master plan seem viable with your available resources? Does it meet your project goals? Will it actually be printable when it comes time to press?īut don’t just look inward! Use consumer testing with focus groups to your advantage and validate your concepts before proceeding. Come up with a framework and then ask others in your organization to help assess the blueprint. Your goal here is to provide an easy-to-follow roadmap for the design that lays out everything from end to end. Fifty-six percent of fast-moving consumer goods professionals agree that late-stage design decisions tend to be weak, so don’t put them off. These are crucial concepts to line out early in the process. And if possible, include some examples of projects you like to give your designers more data to work with. These may include colors, specific fonts, logos, or other types of brand imagery. Include information about your desired outcomes, target market, and any other details that’ll come into play later. Each of these research steps helps you understand where the opportunities are for your visual design choices, brand positioning, and key differentiators. This is the first step, but keep in mind that the brief will need to be supplemented with multiple phases of primary and secondary research. This process begins with a design brief that will inform the early planning stages, usually detailing project objectives and goals. The final product might not end up looking exactly like this concept, but you’ll have plenty of opportunities to refine it over time. This will be the first of many design possibilities you’ll end up testing. The first and most important step is to establish a game plan from the very beginning of concept creation. As such, we thought we’d dive into the details of packaging design and give you an end-to-end look at the process, from early designs to final print. It’s a rigorous process that needs attention every step of the way. These questions-all of which need answers-illustrate that there’s quite a bit more to the packaging design process than simply slapping together a few layouts and logos. Boom-you have packaging design.īut is it really that simple? How do you know if this design will connect with your target audience? How do you guarantee that it will actually look like what you designed when it’s printed and ready for the shelf?Īnd if mistakes do happen, how can you keep the project on track without going over budget? You come up with a layout, put together some colors, and slap some text on it. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.On its surface, packaging design seems simple. With TextExpander, you and your team can:
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